Chatted with Ford Sync and they said if the dealer tries to charge you for a sync update to mention the 12M02 - SYNC WITH MYFORD MYLINCOLN TOUCH WARRANTY EXTENSION.
Exactly what the Ford rep said. But the point is we should not have to "convince" the dealer that they can't charge us for the update per 12M02. Also, this begs the question as to how are owners to a) know there are updates available and b) know they are free. This is the reason Ford needs to at minimum show all updates for Sync on the Ford site and for dealers to "know" to do such updates for owners if they take their car to the dealer for any reason.