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Just acquired 2015 SEL with 301A (Sony sound and Navigation). I was eyeing the Honda HRV when I spotted a C-max on one of the bumper-to-bumper traffic and I was instantly sold. Started my search and all the ford dealers in my area, for some reason, had only several energi models lying around in the lot - I did not want energi as trunk space with fold-out rear seats was important for me and energi sucks in this dept. They were willing to do swap with a distant ford dealer for an SEL model. Only after I started seeing the windows stickers I realized these were often manufactured 6-8 months ago (my specific model was manufactured in February) - I was a little apprehensive about it but the salesman reassured me that it was sitting inside a showroom for three months (I wonder why there is such scarcity in my area for fresh out of the factory models). I did not want to go to several dealers looking for best pricing as I had a minivan that I wanted to trade and was willing to take anything for it. So it is just around 5K off of MSRP ($2600 dealer discount and $2500 ford incentives). I could have probably gotten a few hundred dollars more if I shopped around. I also wanted to find if the 2016 model was out but none could be found anywhere (when are they coming out?). When I picked up my car it seemed new with new car smell and drove fine off the lot. We have only put on 100 so miles in the few days and it seems to be right around 46 mpg or so far in mixed driving. The sync 2 interface is overwhelming for us (coming from no dash board electronics) but we have figured out some basic things. I do have some concerns about long term reliability but we like it so far.