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Ford Skyrockets to Second Greenest Brand in the World


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Ford shot up 13 spots in a new report ranking companies largely on public perception of a brand&rsquo;s sustainable or green practices to become the second greenest brand in the world. Bolstered by the popularity of products such as its EcoBoost<sup>&reg;</sup> engines, Ford is No. 2 on the 2013 Best Global Brands Report released Wednesday by consulting firm Interbrand. &ldquo;In 2012, Ford (#2) moved sustainability from the periphery to the center of its business strategy,&rdquo; the annual report states. More details about Ford&rsquo;s ranking, along with the entire report can be found <a href="http://www.interbrand.com/en/news-room/press-releases/2013-06-12-1fd9e22.aspx" target="_blank">here</a>.

 

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