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Selling the Ford Mustang – 1960s Style


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For advertising executives, selling the first-generation Ford Mustang wasn’t a terribly difficult job. More than 400,000 Mustangs were purchased in the first year of sales – 22,000 orders on day one. Still, great word-of-mouth can always use a helping hand from a good ad. A peek through Ford’s Dearborn archives reveals magazine and newspaper ads, slogans and themes that seem like they could have been plucked from an episode of AMC’s popular “Mad Men” series.

 

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