FordSuperTicker Posted June 8, 2012 Report Share Posted June 8, 2012 With Father’s Day fast approaching, Ford’s licensed-merchandise business is kicking into high gear. Ford is one of the largest licensors in the car business, with more than 45 million Ford-branded items sold in 2011 and total retail sales of approximately $1.5 billion. Now, with favorability of Ford and its trademark Blue Oval at an all-time high, the company is working to expand its merchandising business even more. Ford is moving into new categories from cologne to custom-designed garages, and placing Ford-branded items into some unexpected locations including such retailers as Banana Republic and Forever 21. View the full article Link to comment Share on other sites More sharing options...
kam Posted June 14, 2012 Report Share Posted June 14, 2012 I for one would love to see Ford more! Link to comment Share on other sites More sharing options...
Alyse Posted June 14, 2012 Report Share Posted June 14, 2012 what would that Ford cologne smell like? New car smell? Link to comment Share on other sites More sharing options...
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