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Ford to upgrade, extend warranty on MyFord touch-screen system


darrelld
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http://www.autonews.com/apps/pbcs.dll/article?AID=/20121128/OEM/121129878&Show=0&SAXOEdAjax=1&AjaxRequestUniqueId=135413896824415

 

LOS ANGELES (Reuters) - Ford Motor Co. plans to upgrade its touch-screen entertainment and navigation system beginning next month as well as extend the warranty on the software by two years, a top executive said.

The MyFord Touch system has been criticized by analysts and users as too complicated, and analysts say these features are highly valued by prospective buyers. Ford has improved the voice recognition and navigation in what it calls "version 3.5" of the software, said Mark Fields, Ford's head of the Americas.

"We're thinking more and more like not only a car company, but a technology company," Fields said during a roundtable with reporters today during the Los Angeles Auto Show.

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