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Don’t Expect Ford Hybrid MPG Dispute to Slow Sales


darrelld
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http://www.cnbc.com/id/100287269

 

Don't Expect Ford Sales to Fall

 

Both the Fusion Hybrid and the C-Max Hybrid are building momentum in a market dominated by the Toyota Prius Line-up. Ford has sold 10,856 Fusion Hybrids this year and 8,999 C-Max Hybrids.

 

Those pale compared to Prius sales of 216,619 according to the research firm AutoData. So how much could this dispute hurt hybrid sales at Ford? In my opinion it's not likely to have a big impact.

 

I base that opinion on the reaction to the Hyundai having to lower the fuel economy claims of several models including the red-hot Elantra. In the auto world it was a big story. In the real world it did little to dent sales. In fact, last month Hyundai grew sales by 4.7 percent. In 2012, Hyundai has set a new record for U.S. sales (643,572) and it still has one month left to increase those record results.

 

Car buyers do care about mileage. Yes, some may decide not to buy the Fusion and C-Max hybrid because the Consumer Reports claims, but I think most who are interested in these models will still buy them.

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