The idea of checking at Carmax for your trade is a good one. I love to haggle, but I found that I could save much more by just going to Consumer Reports. I joined their buying service for about $15 for the year. I chose exactly what I wanted, and submitted it. Three Ford dealers in the area sent me their best price. It was much better than any X-plan or Y-plan stuff. Two of their prices were nearly identical. I paid about 10% off the sticker price, and less than the "dealer invoice". This included the $1000 incentive now being offered. The dealers were great at finding a car with the options and colors I wanted. By trading with the dealer (an $8000 trade, which is what Carmax offered me), I saved an additional $560 (7% of the trade-in) in sales tax I did not have to pay. The dealing was painless, and I felt I got a much better price than that offered by local small dealers (who did not even have a C-Max in stock) and could not tell me when one would arrive. Carwoo offered a similar plan, but required a back and forth a haggling with the dealers. I just got the best price. I paid 26,968 after rebate for an SEL that listed for 28,995.