FordSuperTicker
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For advertising executives, selling the first-generation Ford Mustang wasn’t a terribly difficult job. More than 400,000 Mustangs were purchased in the first year of sales – 22,000 orders on day one. Still, great word-of-mouth can always use a helping hand from a good ad. A peek through Ford’s Dearborn archives reveals magazine and newspaper ads, slogans and themes that seem like they could have been plucked from an episode of AMC’s popular “Mad Men” series. View the full article
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The story of the fourth-generation Ford Mustang is really that of three separate cars – the 1979 Mustang, the 1989 Probe, and, ultimately, the 1994 Mustang. The three cars and programs spanning the better part of two decades encompass the seismic shifts in the automobile market during that tumultuous era. View the full article
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Race fans planning on attending Ford Championship Weekend at Homestead-Miami Speedway Nov. 15-17 already know they’re going to see stock cars racing side-by-side at breathtaking speeds. It’s the speed of another sort, however, that Ford Motor Co. hopes has them talking even more. View the full article
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Ford Motor Company said today it plans to launch 17 new or refreshed Ford and Lincoln vehicles in the next 24 months to accelerate growth in the Middle East and Africa – including the Ford Fusion sedan and the EcoSport small SUV debuting today at the 2013 Dubai International Motor Show. View the full article
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Snakebit, a custom 1956 Ford F-100 with styling cues that salute the great Shelby Mustangs, was unveiled today by KISS bassist Gene Simmons and his wife, actress Shannon Tweed, as part of Ford Motor Company’s display at the Specialty Equipment Market Association show at Las Vegas Convention Center. View the full article
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Moray Callum is vice president, Design, effective Jan. 1, 2014. View the full article
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Bruce Hettle is vice president, North America Manufacturing, effective Jan. 1, 2014. View the full article
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Steven Armstrong is vice president, Ford Motor Company, and president, Ford South America effective Jan. 1, 2014. View the full article
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The 2014 Ford Fiesta ST perfectly fits Esquire’s theme for its 2013 Car of the Year awards – “the rise of performance.” Fiesta ST’s award-winning 1.6-liter EcoBoost® engine produces 197 horsepower, providing the car unmatched power and performance, Esquire says, with only the pricier 181-hp Mini Cooper S and 160-hp Fiat 500 Abarth coming anywhere close. Esquire also says Fiesta is a more practical ride, and praises Ford for offering enthusiasts a car that is virtually identical to its European counterpart, minus the harsh ride Europeans put up with. View the full article
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Ford embarked on a first-of-its-kind approach to helping customers understand their own personal fuel economy with an app developer challenge providing unprecedented access to in-vehicle data. With more than 20 entrants creating apps to help vehicle owners understand their personal driving habits, Fuelytics, a Cincinnati-based app developer, is taking home the grand prize in the Ford OpenXC Fuel-Efficiency App Challenge. View the full article