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azul_r

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Everything posted by azul_r

  1. The suggestion of writing to Ford marketing seems reasonable, even if I don't expect anything more than a polite letter back. I'll try to do this sometime over the weekend and will post any reply.
  2. To valkraider, I'm sorry if I came over as holier-than-thou. My little digression on skin was by way of saying that an answer of "get over yourself, or go get a steering wheel cover at Pep Boys if you must" wouldn't really work for me. If someone thought I had some psychological condition that caused the disgust emotion to come up inappropriately, they'd probably be right. So I'm just venting that there's a small (OK, very small) market that is being ignored by Ford marketing. There's actually an interesting question here. How does a company deal with features that the majority has a slight preference for but a small minority has a strong preference against? I think the number of vegetarians in the US is around 3%, but I'd think the number is a bit higher for the C-Max target demographic. Just guessing numbers, I'd think that out of every thousand potential customers, 40 would be vegetarian, of which 20 wouldn't even notice the issue, 10 would have thought about it and not be concerned, and 10 have a preference against. Then out of that ten, maybe only two or three would have this as a showstopper, but that would still be two or three customers in every thousand lost. I wonder if having non-leather on the base model would have been enough to lose people like dtorres, who prefer leather and would have this nudge their buying decision the other way? It would be interesting to know if any people have researched this and what they found. To Laurel, thanks for mentioning about the vegan friends. If any Ford marketing people are reading this, please take note.
  3. I would seem to be right in the C-Max target demographics. We'd like to downsize from current vehicles now the older kids have left home but we still want decent size and practicality. We'd also like far better fuel consumption, partly for the cost savings, partly because it just seems the responsible thing to do. My wife hates the Prius console layout, so we would seem prime candidates for a C-Max. But - I'm vegetarian, and avoid leather. As such, I know I'm one of a very small minority, but this is something that's non-negotiable for me. Imagine what your reaction if you were told that the steering wheel you were using was lovingly made from human skin. I imagine you'd be grossed out. Well, take that emotion, scale it down to maybe just ten percent of what it was, and that's kind of how I feel about using cow skin. I'm not saying that all you people who prefer leather seats are evil, horrible people, just that it's not for me. So I was keen on the idea of the C-Max until I saw that there was no way to get steering wheel and gear shift gaiter in anything but leather. I appreciate it that for many people these will be slight positives, but for a few they will be huge negatives. I wonder if Ford marketing people are aware of this? I did some internet searches, and somewhat to my surprise found that when Toyota introduced the Prius they avoided the use of leather as a matter of policy, because some people might find it of dubious morality and Toyota was keen to grab the moral high ground (or at least appear to have done that). Perhaps it's good and proper that Ford are aiming for a mass market and not worried about the niche early adopters, but it's not an all round win for them, I was looking at the on-line comparisons that show leather steering wheel as some kind of plus for the C-Max - and thinking to myself that it was a huge minus, and to search for all the cars that had that as unavailable or option only. I skipped trying a C-Max and did a test drive of a Fusion hybrid. It was a very nice car, but even with the back seats folded for pass-through, it didn't really have the versatility that we'd like. I guess we'll be reluctant Toyota buyers. Actually, we're in a double minority. We currently have a Taurus wagon and really like the layout. What we'd like would be a Fusion wagon, a variant that Ford sell outside the USA as the Mondeo wagon. It seems that the vagaries of EPA classifications have pushed American car makers to promote SUVs and CUVs to do the job that the wagon used to do, but we'd prefer the better handling and better aerodynamics/fuel consumption of the lower vehicle. The fuel consumption of the C-Max at high speeds seems a little disappointing, I wonder what it would have been had it been a bit lower and more aerodynamic.
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