I know this was last posted to a year ago, but figure I'd post a recent experience: Requested a bunch of e-prices from NJ dealerships. Liccardi Ford (in NJ) came in lowest with the $2,500 Ford incentives plus an additional $2,500+ off from the dealership (for a 2015 SE). I had been looking at a red 2014 SE at a different dealership, but the other dealership wasn't as flexible with the price... and the red one didn't have the reverse sensors. So, we got the 2015 Magnetic (with reverse sensors) for less than another dealership's 2014 red SE. I really wanted a red one, but didn't think it was worth a couple thousand more for an older MY with fewer options. The salesman said that the Ford incentives didn't apply to the 2014's anymore... so it seems their 2014's would end up being more expensive than the 2015's.