About 4k miles ago (8 weeks ago), I put on my 3rd set of tires. My previous sets of tires (Original Michelin Energy Saver and Ecopia 422 Plus) both began getting "noisy" at 25 - 30 k miles. The Michelins were so noisy at 40+ k miles that I changed them after coming home from a long road trip at around 48 k miles even though they would have likely gone 60k+ miles. The Ecopia weren't quite as noisy as the Michelins at 40 k miles but I decided to change them at 42 k miles as I was planning several longer road trips including moving back to AZ. The Ecopias would have easily reached 50 - 60 k miles based on treadwear.
So, my thought process was do I spend around $180 per tire for Michelins, $160 for Ecopias, or try something less expensive knowing that I'd like take a hit in FE but perhaps improve performance. BTW, my estimation is that my FE took a hit of about 2-3 % with the Ecopias over the Michelins (say 1 mpg at 40 mpg). IMO, the issue with the noisy tires is due to the "unadjustable" camber causing excessive rear inner tire wear and some feathering and cupping.
After much research, I bought the General AltiMAX RT43. IMO after nearly 4 k miles of driving, the General's are hands down better than the Michelins and Ecopias with respect to performance, noise and ride comfort (especially if you like a stiffer feeling tire). The drawback with the General's is FE. I'd say that the Generals are 2-3 % worse than the Ecopias and 4-6% worse than the Michelins (2 mpg at 40 mpg). I know that those that value FE more than performance won't be able to live with the FE hit over the Michelins. But the performance of the Generals, IMO, runs circles around the Michelins. BTW, I'm running 45-46 psi in the Generals as they are a lot firmer feeling tire than the Michelins. I ran about 48 psi in the Michelins and Ecopias.
IMO, the worst case scenario for me would be that I would use about 100 gallons more gas with the Generals than the Michelins or spend an extra say $225 in fuel. But the Generals are only about $110 a tire. Even after the $70 rebates for the Michelins, the Generals and Michelins should cost about the same over the life of the tire.
I'll let the reader go to TireRack and read their test report on the General. I've attached several snips showing a comparison of the three tires from TireRack. Time will tell how the noise issue progresses with the Generals.