AudenHoggart Posted June 19, 2013 Report Share Posted June 19, 2013 I've noticed that local Ford dealers in the St. Louis area almost never include the C-Max in their listings of advertised new cars. Is this common across the country? Is this because of short supply, perceived lack of demand, lack of national Ford incentives to dealers to sell C-Maxes, or is something else going on? Quote Link to comment Share on other sites More sharing options...
hybridbear Posted June 19, 2013 Report Share Posted June 19, 2013 In MN it seems that they'll list the C-Max in adds on occasion but never the Fusion Hybrid. Supply is very limited here or both hybrids and Energis. It seems that many dealers have already sold out of their allocation and Ford will not give them more even though they have customers wanting to buy them. At least that's what a couple dealers have claimed when I have asked. Quote Link to comment Share on other sites More sharing options...
ScubaDadMiami Posted June 19, 2013 Report Share Posted June 19, 2013 It seems that Ford is almost treating the C-MAX like a niche vehicle. Their ad campaign is strange. The cartoon ads don't portray the C-MAX in a way that would draw anyone other than people looking for great fuel economy. Many dealers don't know much about them. Quote Link to comment Share on other sites More sharing options...
Laurel Posted June 19, 2013 Report Share Posted June 19, 2013 C-Maxes aren't advertised here in the newspapers at all. I see big ads for other Ford models, but none for C-Max. Yet dealers here have lots of C-Maxes that haven't sold over the past few months. I did ask at the dealership why this was and just got a shrug of the shoulders from our salesman. Quote Link to comment Share on other sites More sharing options...
frbill Posted June 19, 2013 Report Share Posted June 19, 2013 I found my cmax on a dealers website, but have not been looking elsewhere. I have seen the national ads but nothing local other than websites. ( I live in the St Louis TV market) Quote Link to comment Share on other sites More sharing options...
ScubaDadMiami Posted June 20, 2013 Report Share Posted June 20, 2013 I have seen at least one or two road signs in the Miami/Fort Lauderdale area. Quote Link to comment Share on other sites More sharing options...
KAL Cmax Posted June 20, 2013 Report Share Posted June 20, 2013 I've seen ads in the newspapers, no billboards or TV here in Massachusetts. It seems most dealerships near Boston stock at least 4 of the regular Cmax and at least 2 Energi versions. Quote Link to comment Share on other sites More sharing options...
hybridbear Posted June 20, 2013 Report Share Posted June 20, 2013 We've had some discussion about this on the Fusion Hybrid Forum in this thread. I have the same issue with this. Ford isn't doing enough in the advertising to show why the C-Max and FFH are superior to other cars on the road. http://fordfusionhybridforum.com/topic/6562-fords-marketing-of-the-ffh-c-max/ Quote Link to comment Share on other sites More sharing options...
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