Pricing Expectations?

[Vancemi]

I know this was last posted to a year ago, but figure I'd post a recent experience:

 

Requested a bunch of e-prices from NJ dealerships. Liccardi Ford (in NJ) came in lowest with the $2,500 Ford incentives plus an additional $2,500+ off from the dealership (for a 2015 SE).  I had been looking at a red 2014 SE at a different dealership, but the other dealership wasn't as flexible with the price... and the red one didn't have the reverse sensors. 

 

So, we got the 2015 Magnetic (with reverse sensors) for less than another dealership's 2014 red SE.  I really wanted a red one, but didn't think it was worth a couple thousand more for an older MY with fewer options. The salesman said that the Ford incentives didn't apply to the 2014's anymore... so it seems their 2014's would end up being more expensive than the 2015's.

 

You would think they would want to push the older cars apparently they like having cars that won't sell. Got to hand it to corporations how they think sometimes. Enjoy your new car

[Red]

You would think they would want to push the older cars apparently they like having cars that won't sell. Got to hand it to corporations how they think sometimes. Enjoy your new car

 

That was my thought -- it seemed strange (they had even sent me an e-price on the red one a month ago, and now said they could no longer honor that price because the Ford incentives expired on the 2014! Their inventory shows that they have a handful of 2014 C-max's sitting on their lot -- so who knows what they are thinking).

 

And thanks!  The Magnetic's reverse sensor system came with ambient lighting... so, although I didn't get the red exterior, last night I was having fun making the interior glow red (and green, and lavender...)!

[hybridbear]

You would think they would want to push the older cars apparently they like having cars that won't sell. Got to hand it to corporations how they think sometimes. Enjoy your new car

Once cars get old enough, Ford stops providing incentives to dealerships for the prior model year. Instead, they give the dealership a certain quantity of money to cover the discount the dealer will have to provide in order to move the old car. Suppose Ford gave the dealers $5000 for the old C-Maxes. If a dealer can see the car with only a $4000 discount they pocket the extra $1000. So the dealers will still try to make the car as expensive as possible.

 

When we bought our 2013 Fusion Energi in September 2014 this is how our deal worked. The dealer knocked the price down from $45k to $33k. They told us that they got $8000 from Ford after the car had sat on their lot for so long that Ford was discontinuing all incentives on the 2013s. They originally wanted about $3k more, but I talked them down by $3,000 in order to make a deal. We traded in our 2013 Fusion Hybrid and after the federal tax credit we paid nothing for the Energi except sales tax on the $4000 difference between our trade in ($29k for a 2013 FFH SE with ~11,000 miles) & the slightly higher yearly registration fees for an Energi compared to the hybrid. We only paid $31.5k for the 2013 FFH so we only got hit for $2500 in depreciation in 11 months & 11,000 miles. I have no idea how the dealership could have made money on selling us the Energi...